Pixelogic is transformed by White Mark, from a former office building in London’s West End into a state of the art facility for content localization and distribution. The company designs five Dolby Atmos theatres for London-based audio facility, giving it more than it needs for music production.
As a close working partner for this sound and facility project, White Mark has worked with Laurence Claydon, the technical consultant, and programme manager of Pixelogic. White Mark has designed and installed five Dolby Atmos approved sound mixing and screening theatres. This technology, one of its kind in the music industry, supports a variety of immersive audio formats and is equipped with the latest laser projector technology for 4K and HDR.
Pixelogic underwent an intense redevelopment to create these new sound facilities. This features a large space that houses the theatres (three large and two small), plus two recording booths for ADR work. Because of the new design of Pixelogic, there is also room for a sixth theatre, which will open later this year. The three larger theatres are equipped with Avid Pro Tools systems and JBL monitoring (32, 30 and 28 channels respectively) and all five theatres are networked using the latest Dante technology.
“This project saw White Mark devising layouts within a challengingly shaped building that would allow the required number of technical spaces to be developed, meeting the high standards of performance that are expected both by our clients and by the Atmos specification,” said David Bell, managing director of White Mark. “Our increasing experience with the general architecture of large developments, together with our long history of working with Laurence, helped us to incorporate the necessary rooms into a facility that flows well throughout the building. We are particularly happy with the performance of the finished suites, with acoustic responses that translate superbly to the outside world whilst supporting accurate mixing and editing.”